New Zealand looks to boost tourism numbers

Tourism officials in New Zealand are to launch a new marketing campaign in an attempt to increase the number of tourists travelling to the country. Under the move, Tourism New Zealand will make use of an animated film produced by Weta Digital - the visual effects company behind King Kong and the Lord of the Rings films - as it focuses on the fact it is the last country humans settled on. Tourism New Zealand chief executive George Hickton told Travel Weekly: "New Zealand was the last country on earth to be settled, so visitors can experience life as it should be.